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How to listen to the sound of sharing our differences
“You are what you listen to”… I couldn’t agree more with this phrase! But where does it come from? And what is it exactly trying to say? It was not until recently, when I discovered it was indeed an...
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VitamiNChic: a work in progress
What’s the story behind this blog?… After working on a few (or many) revisions from different templates, I have finally started to decide how VitamiNChic should start looking like. Using Balsamiq, you...
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From the Canvas to the Consumer Experience
Design thinking = User Experience “Creativity is the mother of invention”… May be if we start looking at marketing under this approach rather than just those annoying phone-calls, e-mails, window...
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THE SKIN I LIVE IN
No matter in what part of the world we grew up, we can definitely relate this classic indigo “blue tin” with a skin-care experience that has transcended through generations. By currently using its...
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THE #GABARDINE #TRENCH NEW ERA
INNOVATION is a word that every company and brand aims to be related to… However it takes a lot of courage to hold hands, believe in something different, take risks on new different ideas based on...
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WHO GETS ME?
As a Marketing student, whenever I receive promotions, offers and any type of communication from those brands and retailers I usually buy from, I have now learned to appreciate more what’s behind the...
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BEYOND THE SHOPPING CART
When I think about building a unique user experience, I think of it as more of an ART, rather than just a marketing initiative. It requires focus, detailed customer and market knowledge, constant...
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Who’s Your Santa?
It’s an innovative Holiday campaign JCPenney went for in 2011, that brought together both brick-and-mortar on-site stores, and mobile digital platforms. The campaign proved to be a clever concept and...
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AR – Crafting the New Future in Retail
The retail world is going through a fascinating era of transformation with the emerge of Augmented Reality that will eventually trickle down to the mainstream players sooner than expected, and will...
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Dynamics of New #Branding #Era:
Some of the below points I have learned from current dynamics in Marketing and overall Branding practices I want to share: Brands going more digital – it’s not s surprise to anyone, yet many still seem...
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The Wonders of Digital #WIP vs. my old world
Whenever I think about putting together a campaign, my mind immediately goes back to my previous time when I worked in product development for apparel, where a WIP (work in progress) process took...
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How Online Shopping adds value to my experience?
When thinking about a good e-commerce site, or those I think engages me as a consumer as well as a current digital marketing student, is based on three fundamental factors: Visibility and easiness to...
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Take me through the experience…
Chances are first words that comes to our minds when we think e-commerce, could be probably “internet shopping”, “Amazon”, “convenience”, “home”, “on-the-go”… However, I think, as both consumer and...
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BonVoyage. Buen Viaje. Buon viaggio…
It seems like always fun when we think about booking a trip somewhere. Especially nowadays with the thousands of travel sites available on the internet that are suited for all tastes and budgets....
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E-commerciology
The more I start learning about the ins and outs of e-commerce along with integration and optimization of the different media platforms, the more I have been starting to think of E-commerce, SEO and...
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INGRI:DAHL amazing product concept and approach… what to do next?
I have been slightly able to follow the growth of INGR:DAHL 3D glasses, as I have been taking some of my grad school classes with one of the co-founders. At the beginning I was not clear about the...
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Starting it Up in the Digital World (Part I): Dream or Nightmare? What does...
In a recent lectures from my E-commerce class at NYU, we have had the chance to host a few guest speakers from different industries and backgrounds that at some point of their career, for one...
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Starting it up in the Digital World Part II: Get it and Keep it Going!
After touching upon a few elements to watch out for, when taking an idea into execution, based on a very informative lecture section with entrepreneur, Joanne Lang. (See my previous post: Starting it...
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Online Payment Methods, What are Shoppers looking for?
When we talk about e-commerce payment methods, I would say it all comes down to two simple words that most come across in order to help convert faster and easier, “Reliable” and “Simple”. In a...
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Optimization is never Overrated
According to Business Dictionary, it defines optimization as, “Finding an alternative with the most cost effective or highest achievable performance under the given constraints, by maximizing desired...
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